Did you know that Americans age 50 and older ….

1) Own more than 70% of financial assets in America?

2) Own 80% of the personal wealth in financial institutions?

3) Control over 50% of the country’s discretionary spending power?

4) Own more homes that any other age group? 78% are home owners.

5) Over 50% of them, modify their homes to accommodate needs as they age?

6) Buy 74% of all prescription drugs?

7) Spend an average of 10.3 hours per week on the Internet (2000 /Jupiter Stat’s)

8) Outspends every other age group in every major area.

9) Are likely to switch for value (Adler Communications-2002).

10) That over 50% are on-line (Pew Internet & American Life –2001).

11) The over 60+ group constitute the fastest growing group of computer users (Nat’l. Inst. Of Aging – 2002).

12) Over 62% of polled Internet users, said they have accessed the web specifically to look for special offers, discounts and promotions (NFO Research, 2001).

13) There are over 20 senior citizen centers in Macomb County; the estimated members who are 55+ exceed 42,000; Clinton Township alone is 7,200 members.

14) 49% research products/services to purchase offline (Forrester Research, 2003).

15) Of the recent growth in casual ding restaurants, the over 50+ households average about $2,600 a year dining out (Nat’l. Restaurant Assoc., 2002).

16) Jumped health club memberships of the 50+ group up 199% from 1997-99 and 45% for membership in the 65+ group (Market Strategies, Inc., 2002).

17) A shift from acquiring more material possessions towards a desire to purchase enjoyable and satisfying experiences.

18) “Stockpile” coupons and discounts to spend over the following month.

19) Over the next fifteen years the 50+ year old market will increase dramatically, while the under 50 market will increase by 1% (Nat’l.Mktg.& Mgmt. – 2002).

20) Grandparents are a major consumer market spending an average of $489 per year on their grandchildren (Age Wave Communications – 2002).

21) 52% of the 50+ Americans have cell phones, compared with 30% of the younger age group (Nando Times – 2002).

22) 40% of 55+ age group use the Internet for financial decisions (AARP – 2002).

23) E-mail usage by adults 55+ are a major reason for using the Internet.

24) Have been totally under-represented in advertising. Can you view any local newspaper ad which demonstrates the support of this group (Jupiter Res. – 2002)?

25) Are expected to be the hottest market in 2004-5 for: personal services, specialty and organic foods, home improvement, i.e. (American Mktg. – 2003).